PPC, Landing Pages, And E-mail Marketing

When you look back at the history of online marketing, e-mail marketing stands out as one of the most effective strategies long term. It was effective as early as 1990 and it’s still effective. But some of the tactics have changed over time.

The landing page, for instance, has changed. Today, you are as likely to see nothing more than an opt-in form and a small paragraph of text to sell the subscriber on giving up their information. More and more, you are seeing video sales pitches of 30 seconds or so. They’re very effective.

But how do you drive traffic to those landing pages?

One of the simplest and most effective ways to drive targeted traffic to e-mail subscriber list opt-in pages is to use pay-per-click advertising.

Your landing page should be established when you perform your basic web design. It should be attractive and sell the benefits of your subscriber list. Keep it simple and streamlined.

If you write well-optimized PPC ads that draw people in, then you’ll get traffic to your landing pages. Remember, it’s the landing page, not the PPC ad, that ultimately closes the sale. Make sure every piece of the content chain does its part. Don’t let them try to do another piece’s part. If you do, you’ll see fewer opt-ins.

October 13th, 2011 / E-mail Marketing

The Death Of E-mail Marketing

Every so often I hear someone proclaiming the death of something great. In this case, it’s e-mail marketing. And I’m left wondering … what’s killing e-mail?

Then there’s the other side of the coin. E-mail isn’t dying.

The fact is, e-mail marketing is more alive today than it ever was. Projections are that the number of e-mail addresses will rise to 3.8 million by 2014 from 2.9 million in 2010.

Most Internet marketers today will tell you that the money is in their list. And that’s true. They thrive and survive by the number of people on their e-mail lists. And the e-mail inbox is where they close their sales.

Social media is still a public place and always will be. As such, there is a lot of competition for attention. You have just a few seconds to get someone’s attention and close them on a sale. With e-mail, you have no competition. It’s eyeballs and content. Your content. If it’s well written and does its job, you’ll close the sale.

If you really want to get your prospects on the buying wagon, use your website to have them opt in to your mailing list, then use e-mail to make your pitches and close the sale. That’s how you’ll make your money.

October 3rd, 2011 / E-mail Marketing

Is E-mail Marketing Still Effective?

You’d think that after twenty years or so e-mail marketing would have run its course. Not so. In fact, it’s just as effective today as it was in 1991. And many direct marketers would say it’s even better. In fact, I know I would.

For one thing, the technologies used today for e-mail marketing are ten times better than they were twenty years ago. Autoresponders are more powerful and flexible, e-mail design is much more attractive, and click-through rates are higher even though they were high back then. The total responsiveness of a good list is better than any other form of marketing.

Of course, you have to have a good product or service and an attractive offer. That helps.

But look at these five reasons you should try e-mail marketing today.

  1. Everyone has an e-mail address. Well, more than 90% of the people you run into on a daily basis.
  2. You can send out an e-mail blast to 10,000 people for about the same price as sending one out to 1,000 people.
  3. People will give you their permission to contact them.
  4. E-mails have a higher response rate than any other form of communication. And since you are sending out your messages to a warm list, it’s even better.
  5. E-mail marketers make more money.

Combine a good e-mail marketing campaign to effective SEO and a good web design and you have a powerful combination.

August 20th, 2011 / E-mail Marketing

E-mail Marketing Is Still Alive And Well

There is no shortage of Internet marketing tactics that any company can use to get the word out about their products and services. There’s search engine optimisation, paid search, social media, and iphone apps, just to name a few. But let’s not forget about that age-old marketing tactic e-mail marketing.

E-mail marketing is one of the oldest forms of online marketing. Early on, savvy marketers realized the potential that e-mail marketing held for their businesses. And it still holds a lot of that same power today.

There are various ways to go about e-mail marketing. You can publish a periodic newsletter, send out e-mail blasts that promote your products and services, and even promote affiliate products through e-mail. Some people use e-mail to drive traffic back to their website and blog, creating an endless loop of traffic and conversions.

Of course, you can always use a combination of these methods for more effectiveness.

The bottom line on e-mail is that there is hardly anyone alive today who isn’t using it. That means your prospect pool for e-mail marketing is pretty large. And it certainly isn’t going to get smaller.

If you want to try an age-old marketing strategy that still is big on results, try e-mail marketing. You won’t find any tactic today that is more effective and more profitable.

July 25th, 2011 / E-mail Marketing

Why An Opt-In Form Is Necessary

When it comes to website design, one of the most important elements to consider for your website is an opt-in form.

The opt-in form is for your subscription-based e-mail marketing. Since the early 1990s, e-mail marketing has been the most effective and most efficient form of online marketing available. If you conducted a poll of successful Internet marketing companies, you’d find that the majority of them are doing some kind of e-mail marketing. And it starts with that all-important opt-in form.

The opt-in form gives your site visitors the opportunity to request information from you. Every visitor who fills out the form is giving you permission to contact them in the future. That permission is very important.

Current spam laws require you to get that permission from subscribers. However, it only requires that you use a single opt-in process at a minimum. You should go the extra mile and seek out a double opt-in process. After your visitor has filled in the opt-in form requesting information from you, send them an e-mail with a link that must be clicked to confirm the opt-in. If the person clicks the link, they’ve given you permission to contact them twice.

An opt-in form on your website is one of the most essential web design elements. It makes your e-mail marketing much more efficient and much more effective.

May 2nd, 2011 / E-mail Marketing