Smartphones have become an indispensable business tool. They allow your customers and business partners to reach you anywhere at any time, which means you’ll miss fewer sales and be able to take advantage of more business opportunities. And I’m talking about more than texting and talking on the phone.
I’m also talking about iPhone apps.
An iPhone app is an always accessible playground for your customers and a way for you and your customers to interact with each without texting or talking on the phone. And, yes, it’s also available 24/7. Your customers are able to visit your website, see your branding elements, make purchases, or do virtually anything you allow them to do through application on their iPhone without having to wait until they get home to access their computers.
A useful iPhone app is perhaps one of the best investments you can make in your business. It’s also an investment in your customers. And, trust me, they’ll appreciate it.
If you have an idea for a killer iPhone app that has the potential to assist your customers in new and better ways, then let us know. I’m sure we help you make the most of your iPhone dreams.
37% of adults and 60% of teens are “highly addicted” to their smartphones. More than 25% of adults and more than half of all teens in the UK have smartphones.
Think about that. In ten years, those teens will all be adults, and they won’t revert back to their primitive phones. They’ll keep using their smartphones or upgrade to something better when it comes along. That means more than 75% of adults will be using smartphones or better technology.
Now you understand why your own iPhone app is so important? Not only can it be a great marketing tool, but it can also be a great tool to keep your customers connected to your business.
While Android is the most popular smartphone operating system, Apple’s iOS isn’t far behind. That means developing an app for both Android and iOS is a smart move. Developing iPhone apps is becoming more and more essential everyday. Don’t just sit on the sidelines and wave. Move your Scotland business forward with your own iPhone app.
Your iPhone is more than just a phone. It’s a handheld content creator. And I mean there are things you can do with your iPhone outside of your apps. Here are 3 powerful ways to create content instantly with your iPhone.
- Take photos – Your iPhone is a handheld point-and-shoot camera. Just hold it up to the subject and take the picture. Then, upload the photo to LinkedIn, Facebook, Twitter, or even your own website. All within a few short seconds.
- Record yourself on audio – Your iPhone also has a feature that allows you to speak into your phone’s microphone and record yourself speaking. Let’s say you are at an industry conference. You just came out of one of the most exhilarating sessions you’ve been to in years. Walk into the hall and give your instant reaction to your phone. Record it. Then upload it to your favorite social media sites or your website.
- Shoot a video – Your iPhone is not only a handheld camera and voice recorder. It’s also a video camera. Shoot a segment of video related to your niche and upload it to YouTube or even your own website. Instant video content.
With you iPhone you can create instant content. Take advantage of the opportunity.
The number of people who own a tablet is growing. In fact, it’s growing a lot.
In 2010, 13 million people owned a tablet. Today, 69.6 million people own one. In 2015, it is projected that 133.5 million people will own a tablet. And they’ll be doing all the same things from their tablets that they can currently do from their cell phones, laptops and PCs including:
- Browsing the web
- Watching videos
- Reading e-books
- Playing games
- And downloading apps
Those apps, depending on the operating system of the tablet, will prove to be very useful to tablet owners. We’re talking about the same apps people are downloading to their cell phones today. Apple’s tablet is the iPad and the apps that people can download to their iPad are the same apps they can download to their iPhone. This presents a great opportunity for marketers like you and businesses like yours.
With the phenomenal growth of tablet usage worldwide, it’s not wise to ignore the awesome opportunity that iPhone app development has for savvy business people today.
If you’re looking for a good way to market to customers in the 21st century, tablets look like they will be a useful tool and therefore a useful medium for communications. Apps are just one way you’ll be able to interact with your customers through their tablets.
One research company on the Web decided to conduct a study to see if there were any cultural differences in the way that people used technology. He in fact found out that there are.
One of the more interesting findings of the study is that Australians are adopting smartphone technology faster than everyone else.
I find this fascinating. The study doesn’t measure results from the UK. I wish it did because UK residents might very well give the Aussies a run for their money. Nevertheless, of the cultures that were studied – USA, France, Germany, China, Spain, Russia, and Australia – it is the land down under that registers the highest for smartphone adoption. Let’s hear it for the iPhone apps!
The study also highlights other interesting tidbits of data. The French, for instance, are the most trusting of the information they find online. But Americans have the most trust for the Internet in general.
Here’s another interesting tidbit: The French and Spanish like attractive websites more while Americans prefer simple websites. Interesting, eh?
Like I said, I wish the study had included the UK. But we can glory in the fact that our friends from Down Under are the leaders in adopting smartphone technology, and that does include iPhone apps. So if you do business in Australia or your target market includes the land down under, then you might new connections with your own smartphone app.
Here’s a statistic to put in your cap: 74% of smartphone users actually like geo-location services.
Understand of course that geo-location services are different than location check-in services. With the latter, you log into your account at a location check-in service and let your friends know where you are. Then, anyone can find you – including that stalker you’re trying to avoid.
Location-based services that users like are those iPhone apps that ask you where you’re located so they can show you how to get from point A to point B. For instance, you want to find Happy K Supermarket and you’re at First and Third. The geo-locator on your phone will pinpoint your current location and show you how to get to where you want to go per your request.
So why is this distinction important?
Well, if you own a local business and you want people to find you on their smartphones, then you can include a geo-location feature in your app to help them when they want to find you.
Let’s say you own a flower shop in Ayrshire. If someone wants to buy flowers for their Mum on Mother’s Day and they don’t quite know where you are, then all they have to do is log into your app, search for the flowers they want to buy, then ask for your location. The geo-location feature will ask for permission to pinpoint their location. When they agree, they will get directions from their location to yours. You will make a quicker sale.
Without the geo-location feature in your iPhone app, it’s possible that the customer might get frustrated if you are hard to find and give up. In that case, one of your competitors will get the business.
More and more people these days are buying and using smartphones. You can use that to your advantage if you own a business in Scotland. Simply encourage those smartphone users to share your location with their friends.
It’s called geolocation and it exists in a number of ways.
Some social media services like Foursquare allow users to share their geolocation with their friends. Facebook also allows users to disclose their location with their friends when they make a post. Some iPhone apps do the same thing.
Mobile marketing has come a long way. If you own a bookstore in Scotland, or any other type of business, you can encourage your customers to give away your location using an iPhone geolocation app. Simply place QR codes around your store in visible locations and encourage your smartphone-using customers to share their geolocation with their friends. Then watch as new customers walk in your door every day.
Another way to encourage geolocation marketing by involving your customers is to hold an event. Make it a social event. Provide punch and cookies at the event. Then, display your QR code in prominent locations around the social area of your store and encourage your customers to share their geolocation using their favorite service.
A version of the above scenario includes developing your own iPhone app where customers can automatically notify their friends when they arrive at your store location. This would be an ideal way to promote all of your locations through one app. Hold an event like the social event suggested above and near the beginning of that event have everyone take out their iPhones and your app and share your geolocation at the same time. Call it a geolocation party.
I love this infographic that shows how small businesses are gaining new business using mobile marketing.
This isn’t actually news to businesses that are doing it. But if you’ve considered mobile marketing and haven’t jumped in yet, check out these stats:
- 1 in 5 smartphone users who searched for a business on their phone made a purchase online
- Over half of them called the business they searched for
- 49% looked the business up on a map
I can’t think of any better reason to develop your own iPhone app and to participate in mobile marketing to reach new customers and to communicate with existing customers.
Of course there is more than one way to go about mobile marketing. iPhone app development is just one of those ways. You can also use SMS or you can make your website accessible to mobile phones. In fact, I would say that creating a mobile version of your website one of the most important tasks to accomplish to pursue your mobile marketing success.
When you consider that 61% of the businesses currently online are not promoting themselves through mobile search, that means you can get a leg up on the competition. By beating your competition to the mobile marketing race, you stand a much better chance of gaining a foothold where it is necessary to compete for tomorrow’s business.
There’s more to the iPhone craze than app development, though app development certainly is remarkable. And profitable. In fact, it’s a lot more profitable if you can successfully promote your apps and drive up downloads. One of the ways that is possible is through PPC advertising.
So why would you spend money to entice people to download a free app?
Good question. So let me answer it.
Your iPhone app has the potential to keep your target market connected to your brand. If you develop an app that is useful, entertaining, informative, and practical, then people will use it. They could end up using it a lot. And that means they’ll see your brand all the time. There’s no better top-of-mind awareness than that.
A recent blog post on Marketing Pilgrim shows that mobile PPC is on the rise and is now responsible for 25% of PPC advertising. And this is just the beginning of the smartphone adventure.
Whilst tablet usage is popular, it’s still in its infancy stage. Most people have not even thought about using a tablet. And smartphones are just beginning to catch on.
So, what about ten years from now? By then we might very well live in a world where everyone has a smartphone, a tablet, or both. That’s why now is the perfect time to build your iPhone apps and start promoting them.
You don’t have to promote your iPhone apps through PPC, but there are some reasons for considering it. Think about your ROI. Mobile PPC ads are still cheap and if someone sees your ad on their smartphone they can download your app right then and there.
Convenience. It sells.
We could talk about promotions all day long, but the first step is to develop your app. Learn more about developing an iPhone app today.
I’m not just talking about iPhone apps here. I’m also talking about smart phone apps. All apps. That includes Android apps too. They’re pretty powerful marketing devices.
So why are iPhone apps such great marketing tools? Follow me.
- Mobile apps can lead customers right to your door with detailed directions right to your place of business.
- They include built-in social sharing features that can go viral within minutes.
- You can include an events calendar that updates in realtime letting app users know what is going on with your business by the minute.
- iPhone apps are awesome communications devices which allow you to inform your customers on all sorts of things going on with your business including sales, coupons you offer, and new merchandise for sale.
- You can brand your iPhone app from the inside out.
- iPhone apps are downloadable from the iTunes apps store, which is highly trafficked and very popular.
iPhone apps are powerful marketing tools that can be used for information, entertainment and a host of other business communications purposes. By giving your customers a way to interact with your business through their iPhones, which can include dynamic social features, you can keep them connected to your Scotland business 24/7.
We live in an age of mobile marketing. It’s here and it isn’t going anywhere. So learn everything you can about this new way of reaching customers and take your business to the next level. You’d be surprised at how cost effective iPhone apps can be for your business.