Do you know who iPhone’s biggest competitor is? Android. It’s got a huge market share and since it is open source a ton of non-Google companies have adopted it for various devices.
Technology gadgets that run on Android
- Sony Ericsson
- General Mobile
And that’s just to name a few. More and more smartphone manufacturers are beginning to adopt Android as their operating system because it is open source, easy to develop applications for, and popular the world over.
Android is also popular among the tablet computer market. Here are a few tablet manufacturers that have adopted Android as the chief operating system.
- Motorola Xoom
- Samsung Galaxy
Again, that’s just a partial list. Many e-readers also use Android, including Nook, Nook Color, and Nook Simple Touch; enTourage; Alex; and PocketBook.
Android has also been adopted among several netbook manufacturers and portable media device makers.
For a full list of technology manufacturers that use Android, go to Wikipedia.
So My iPhone App Can Also Be An Android App?
If you have an awesome iPhone app that has grown popular among your niche audience, you can turn it into an Android app and reach an even bigger share of your market.
There are countless devices on the market that are using Android and more growing all the time. You can expand your market reach with Scotland and beyond if you take your existing iPhone app and convert it to Android. There is no reason to be confined to one operating system.
An interesting article in Marketing Pilgrim shares a few statistics about mobile phone usage. Here are some rich tidbits:
- 5.3 billion people worldwide use mobile phones
- 1 billion are smartphone users
- The average iPhone user spends only 45% of his time making voice calls
- 80% of newsletter signups from Facebook pages are on mobile phones
- Mobile search grew by 400% last year
- 1 in 3 mobile searches are local
- 79% of smartphone users use their phones for shopping
- 33% of mobile phone users who access websites through their mobile phones actually make a purchase
- Mobile apps have a higher usability success rate than traditional CSS websites and regular mobile websites
Wow. These are some pretty interesting statistics. But what do they say?
Here’s my interpretation: Smartphones and mobile apps are where it’s at. If you run a local business, particularly retail, then mobile marketing is becoming much more necessary. Mobile phone usage is growing and will likely continue to grow. Local businesses can’t ignore it any longer.
Chances are, your competition hasn’t caught on to the mobile marketing opportunity just yet. So you should get in before they do. Beat them to the punch.
You can get started with local mobile marketing with a simple iPhone app. Start small and work your way up to a full-fledged mobile website. If you already have a nice website that is gaining in popularity for local users, then consider offering a mobile version of it. You can springboard your iPhone app from your mobile website much easier.
One thing is for sure, local Scotland businesses can’t ignore mobile marketing any longer. The time is now.
When it comes to developing iPhone apps, do you know the important principles? What should you be looking at in terms of development.
I’d say the most important iPhone app development principle to master is simplicity. You’re not building rocket ships. You’re marketing your business and making a product that is useful to your clients and potential clients. But you want it to be something they will use and value. That takes simplicity in thinking.
In other words, I’m not talking about making it elementary to the point that you target preschool-age children. I’m just saying make it simple to use. That might actually mean the code is rather complex.
Users don’t want to have to read a 500-page manual just to be able to use an iPhone app. They want to download the app and start using it right away so you should make sure that your app is simple to use and intuitive for the end user. If it requires a PhD to be able to use on a daily basis, then users will abandon your app and go on to something else.
So I’d say the most important principle in developing an iPhone app for your target market is to make it simple.
An iPhone app is an interesting tool. It doesn’t sit on your website or do anything in particular that involves your website unless you program it to. But it can still be a useful tool for your business in a number of powerful ways. Here are 5 reasons you need an iPhone app and how you can use one to boost your business.
- Branding. An iPhone app is a useful branding tool. Every time one of your users logs into the app they will see your company logo and it works as a top-of-mind awareness tool that you can use to build your brand.
- Traffic. An iPhone app can be used to drive new and repeat traffic to your website daily.
- Sales. Many iPhone apps result in an increase in sales for their companies. Your business could see an increase in conversions through an integrative iPhone app.
- Mobile delivery. If you sell e-products or do business that requires mobile computing, an iPhone app is an essential tool for your business. Increase your branding, traffic, and sales through an iPhone app with mobile delivery.
- Anywhere any time connection. With an iPhone app, your customers and prospects will be able to connect with you no matter where they are or what time it is.
So now that you have plenty of reasons to have one, why not see how you can move into development phase for your very own iPhone app?
iPhone apps have become a big opportunity for a lot of websites and a lot of businesses. In some niches, they are more favorable than videos.
ASM Development has taken on a few clients for iPhone app development and overall it has been a positive process – for us and for our clients. We invite you to take a look at a few of our apps right now. These include:
- Homesure Properties – Lists all the rental and sale properties for this real estate broker. Updates are forthcoming.
- Glencoe Mountain App – Get instant snow reports from Glencoe Mountain, weather information, and a map of the mountain. Other features for skiiers and snowboarders are available as well.
- Animal Splat – A fun game app for preschoolers. It doesn’t all have to be about business, does it?
We encourage you to download these apps and see our style. Got an idea for your own iPhone app? Let us know. We can help you move your company into the 21st century with your very own iPhone app and mobile marketing strategy.
Don’t sit on the sidelines watching everyone else succeed. Your Ayrshire or Scotland business can be on the go and you can be in the know. Get an iPhone app today.
I’ve been reading reports that Steve Jobs was working on the next Apple product the day before he died. That isn’t a bit surprising.
Now, it seems, he may have been working on the iPhone 5.
The iPhone is certainly one of the great products of history. The number of apps that have been developed for the phone is a testament to its, and its maker’s, greatness. And I believe the best of the iPhone may yet be in the future. But that doesn’t mean it won’t have the indelible mark and fingerprint of Steve Jobs. I believe it will, probably for the rest of its lifetime.
While there is some still competition in the mobile apps market, you can bet your last dollar that iPhone apps are here to stay. And as long as we have a Steve Jobs legacy, we’ll also have iPhones and iPhone apps. People will be using these for years to come.
That’s why I think any company serious about mobile marketing should seriously consider developing its own iPhone app. Sooner rather than later.
You don’t have to be a genius like Steve Jobs to know that an iPhone app is a great marketing tool. All you have to do is wake up to the times.
If you’ve been online for more than five years, then you know that things change. And they can change rather quickly.
In 1995, Yahoo! was the most popular website. It was a web directory. There were a few search engines out there, but most people found new websites using Yahoo! Internet marketers promoted their websites through articles, display ads, and web rings. But that soon changed.
Web rings died. Google was born in 1998. SEO took off like a rocket and link building became the norm.
In a huge splash, pay per click advertising replaced display advertising as the most effective way to attract new visitors to a website. Blogs became popular. Social media rose out of the ash heap of history. And video marketing took YouTube to serious search engine status. Now, iPhone apps are starting to come into their own.
It’s real simple. The iPhone is the undisputed app king. It has more apps than any other device, including its chief competitor the Android. That means you have a huge audience at your fingertips.
iPhone apps are going to be to mobile marketing what YouTube has been to video marketing and Facebook has been to social media marketing. Soon, every serious marketer will be developing an iPhone app. Many already are. Why aren’t you?
If you have an iPhone app – and you should – you can use it to increase your followers on Twitter, Facebook, LinkedIn, and other social networks. You can also increase the number of social shares you get through your iPhone app. Here are a few tips to help you do that better.
- Add social buttons – The most basic way to increase your social shares is to add social media buttons to your iPhone app. If you haven’t done that you should consider it.
- Use characters to promote your social profiles – If you’ve built an iPhone app that uses characters or avatars, have those characters programmed to promote your social media profiles under certain circumstances and interactions.
- Use popups – Popups work even though some people complain about them. Use popups to promote your social media profiles and invite people to share your iPhone app with their friends.
- Use incentives – You can also use incentives to get people to share your apps. Promise a free service or product or offer a discount for a certain number of shares, or to anyone who shares your iPhone app with their friends.
Social media and iPhone apps go hand in hand. Use them in tandem to increase your business and its reputation.
Social media marketing has risen from the dust to become one of the most popular, attractive, and necessary ways for brands to position themselves in the online marketplace. Not quite as far along that track is mobile marketing. But it’s getting there.
It’s just a matter of time before the marriage between social media and mobile marketing is consummated. When it happens, it will come on full force. You need to be there to take part in that action.
iPhone apps is where the next social media craze will take place.
If you thought the hullabaloo over the recent Facebook changes set off a firestorm, just wait until you see what happens when iPhone apps become the biggest social media marketing tool. Facebook could very well fall to the No. 2 position just as it replaced Google as the No. 1 most trafficked site online. So who will be there to pass Facebook? It’s anybody’s guess. It could be someone unknown to us at this time.
With Twitter, QR codes, Android, Google+ Hangouts, and a myriad other mobile tools available, this is one area I see growing. People love their phones. And they really love their iPhones.
Are you ready for the iPhone revolution? If not, it’s time to get ready.
Many small businesses are surprised when they find out easy and inexpensive it is to have an iphone app developed for their business. It doesn’t take much and all you need is a little planning.
Here is a five-step plan for getting your own iphone app.
- Take a look around at other iphone apps in your niche. What is your competition up to? Do you see a need not being fulfilled?
- Create your budget. There’s no need to go pie-in-the-sky on your iphone app concept if you have a small budget. A good app can be created on a small budget, but the budget drives the development.
- Make your plan. Before you develop the iphone app, you need to create the blueprint. What do you want your app to do? Draw it out. Storyboard it if necessary.
- Hire a developer. This is where you want to take your time. Interview several companies and find the one that will fit within your budget, has the skills to develop the iphone app you want, and that has – preferably – worked with your type of company before.
- Start the development process.
If you take your time and plan the development process, you can have a useful iphone app that is affordable and fun.