If you could have your own YouTube video channel with 2 million adoring fans, would you take it? Well, the Fortune 100 companies – more than 3/4 of them – do have their own YouTube channels and those channels have 2 million subscribers each. It seems the global corporations have figured out how to market online.
The world is changing. A few years ago it was all about search engine optimization and text-based social media. Now, there’s a growing interest in mobile and video.
In fact, video marketing and mobile make for a great combination. A growing number of consumers use their iPhones and Android devices to watch videos, so if you have a video marketing strategy and you are actively pursuing it, there’s a market to reach. You’d better get their before your gorilla-sized competition does.
They key to maintaining a marketing presence through YouTube and other video marketing channels is to keep your content entertaining. This is what the global corporations are doing. Rather than hit consumers with traditional advertising messages in every video, they entertain people for a minute or so, then add their sponsorship logo at the end of the video. This is proving to be very effective.
Video marketing opportunities are only going to get better, as are the mobile marketing opps. Will you be there to take advantage of them?
Here’s a novel idea. YouTube is planning a marketplace where video producers and on screen talent can hook up. The marketplace could serve as a place where small business brands can find screen talent to promote their brands on YouTube.
So why would you want to do that? Several reasons.
- It’s less expensive than celebrity endorsement
- It can be very effective in reaching your target audience through YouTube
- There are thousands of YouTube celebrities who earn six figure incomes from their video channels and they can be a gateway to your target market
- Just do it for the fun
Seriously, this will likely become the next big marketing opportunity for a lot of small business brands. Listen to what YouTube Group Product Manager Baljeet Singh has to say.
”The creativity coming out of YouTube rivals that coming out of creative agencies any day of the week,” he added. “And we already know that their content performs really well on YouTube.”
So if you found a YouTube celebrity who had an audience of hundreds of thousands subscribers on his or her YouTube channel and those subscribers were the same audience that you were targeting, wouldn’t it make sense to hire that celebrity to endorse your brand through YouTube? Maybe on your own channel, perhaps on his channel, or maybe on both?
And then you can distribute that video widely across the Internet using social media. Just think of the impact it could have.
YouTube’s marketplace could very well be the solution that small business owners need to make online video marketing as commonplace as TV advertising.
A recent article at Marketing Pilgrim illustrates the growing popularity of and increase in value of video marketing. One reason that video marketing is becoming more popular is because more and more people are using smartphones and tablets.
Both of these markets – smartphones and tablets – are growing by the day. And since users can upload videos and watch videos from both devices, that means more people are using websites like YouTube more and more.
I don’t see this letting up any time soon.
Your iPhone App And Video Marketing
One way to make good use of video marketing is to develop an iPhone app that allows people a way to watch and share niche-specific videos related to your market. In some markets, the audience is there for such an app and all you have to do is be first to market to capture a good share of the iPhone app audience right away.
The iPhone is the leading smartphone. Your iPhone app is a doorway to your brand and with the right marketing and branding to go with it, it could prove to be an incredible and powerful marketing tool.
In the race for more market share, don’t overlook video marketing. And by no means, don’t overlook the iPhone app opportunity either.
If you need proof that having your own YouTube marketing channel can improve your television advertising, then you should watch this video:
The interesting thing is that the target market this company was aiming at are are heavy iPhone users. In fact, more and more people are watching videos on their smart phones. So the time is ripe for a robust marketing campaign based on TV ads running simultaneously with YouTube videos.
Video marketing is becoming ever more popular. As is mobile marketing. And the two combined makes for a very rich experience – for you and your customers.
There are ways to make your TV advertising and YouTube video marketing pay. One way is to produce one video that you use for your TV ads and YouTube marketing channel. That wills save you on production costs.
Another way to save on costs is to produce two videos that are very similar. You can change the final scene and run one on your TV advertising and the other on your YouTube channel. This way you can drive traffic from the TV channel to your YouTube channel where you can engage your audience in conversation and track them. It’s the best way to measure the results of your video marketing.
If you’ve been looking for a way to marry your TV advertising and online video marketing, YouTube is the perfect medium. This is the perfect time.
YouTube has long been a great opportunity for webmasters and businesses to increase exposure for their brands and to monetize their video content. Now, the opportunities have been expanded thanks to the video sharing service opening up its partnership program to everyone.
The program is only available in 20 countries including the United Kingdom.
So what do you do to become a YouTube Partner? First, you need to have a YouTube channel. The first step is to sign up for a YouTube account. When you do that, monetize one of your videos. All you have to do is monetize at least one of them. Then, be sure that you follow YouTube’s guidelines for monetization.
One of the guidelines of course is to use only content in your videos that you have the right to use by law. You can’t violate the intellectual rights of others.
Next, start producing and sharing more videos. I can tell you that you won’t likely make a lot of money if you simply produce and monetize one video. It takes a lot of video content to successfully monetize a YouTube channel. You have to produce good videos on a consistent basis, but it doesn’t matter what niche you serve. If you produce good video content and you build a loyal audience, then you can make money with YouTube.
But making money isn’t the only benefit to having a YouTube channel. You can also use it for branding and building your audience. It takes time and commitment.
With iPhones growing in popularity and more people sharing videos through their smartphones, it makes a lot of sense to use your own video channel for branding building and marketing. And who knows? Maybe it will earn your company another revenue stream.
A new study indicates that if you want to engage an audience through video marketing and keep them engaged, then you should surprise them first and fill their hearts with joy immediately afterward. Seems simplistic, doesn’t it?
Well, it’s not really that easy.
Yes, you should engage your audience. But it helps if you know a little about them first. The object, of course, is to position your company or brand in front of a new audience and drive traffic back to your website. The question is, what video format is best for accomplishing those goals?
I don’t think that producing a video ad that is simply an advertisement, no matter how craftily executed or clever it is, will do what you expect it to do. Video viewing audiences are pretty sophisticated.
The best way to entertain, inform, and use videos for marketing online is to tell stories. Not long stories, but stories nonetheless.
Start by writing a video script. Make it creative and compelling. Introduce interesting characters with a conflict. Your product or brand may or may not be the solution to the conflict, but you can slip your product or brand into the entertainment somewhere along the lines. Audiences will forgive you if you entertain them and educate them. In short, engage them through storytelling.
Is this a challenge? Absolutely. But nothing worth doing is easy. Engage your audience well and your video marketing will go a long way to position your company as one worth doing business with.
Video marketing is nothing new. It’s been around for about seven years, at least in its current form. YouTube was founded in February 2005. The first video was posted in April that year, according to REELSEO.
But what about social video? Is it the same thing?
To be sure, video marketing has changed a bit since 2005. You can make a few videos and post them on YouTube and call it video marketing. You can even expand a little further and upload videos to Vimeo, DailyMotion, and a few other video sharing websites. Technically, that’s video marketing. But is it social video marketing?
When you add the “social” aspect of video marketing it gets a little bit murkier, and of course it can be a lot more effective.
Social video sharing includes sharing your own videos through the various social networks. Upload them to YouTube, Vimeo, and other video websites – and your own blog, of course – and share them on the networks. But you can take it beyond that too, and you should.
It also includes sharing other people’s videos. And commenting on them. YouTube even has a way for you to establish your own video channel and taking subscribers. You can interact with your subscribers right there on YouTube. Why not? Make your video marketing more social.
Google+ is another aspect of social video marketing. You can record a video on your webcam live and share it in your Google+ stream. That’s pretty powerful, especially if you have a lot of followers.
Video marketing no longer needs to be about posting videos online. Social video marketing takes it a step further and turns video marketing into a networking tactic.
A lot has been said of online video marketing. In fact, a lot is continuing to be said. And one of the things that gets repeated often is that it is good for running an online business.
I agree with that. It is good. But it can also be bad.
One of the things that can work against you when it comes to online video marketing is making your videos too long. “Say, what?” you ask. Videos can be too long?
How many times have you said “I’ll come back and watch that video later – when I have the time?”
People are in a hurry. There is a limit to how long someone will hang on and watch a video – for entertainment, for education, or for review purposes. The purpose doesn’t really matter. The length does.
So how long is too long? That’s difficult to say, exactly. But I’d hasten to say that shorter is almost always better. A thirty second video is more likely to get watched than a two hour video. A one minute video is more likely to get watched than a five minute video. Unless that five minute video really compelling.
Why is that? Time. People are busy. They want to save time whenever possible. And if your video is a marketing message, no matter how creative and entertaining, then shorter is definitely better. If you expect people to take action based on your video, you’ve got to hit and get out. Move on. Present the call to action and end the video.
If you make your videos shorter you’ll likely get more views and more traffic to your website. It doesn’t produce any more SEO benefit than a longer video, but it doesn’t produce any less either.
Viral marketing can take on many forms, including video. In fact, some of the most successful viral marketing campaigns have been videos on YouTube and other video sharing services. Here are 6 different types of videos you can produce to market your local Ayrshire business.
- Business Introduction – In this video you simply take 30-50 seconds to introduce your business and what you do. Tell your potential customers why they should care and how you can benefit them.
- Product Demonstration – This one’s pretty simple. Demonstrate how your product works so that consumers can get a good idea about its strengths and how they can use it.
- Vlog Post - If you have a blog, post a video to your blog. That can be your blog post for the day or you can set aside one day a week where you post a video blog post instead of a text blog post.
- Customer Testimonials – Do you have satisfied customers? Compile a few testimonials on video and put it on your website.
- Video Interview – Conduct an interview. Invite a third party, a journalist, or someone else to ask you questions about your product or service and videotape the interview.
- Company Headlines - Has your company made headlines? More than one? Produce a short video featuring your company in the news.
These are just a few ideas for using videos for marketing your company online. Can you think of a few of your own?
Ever since video marketing first started taking off about three years ago, there have been several efforts to turn it into a powerhouse marketing strategy. The search engines themselves and the social networks like Twitter and Facebook have done everything they can do to improve it, but it appears that Google+, the newest social media community, is the one to make YouTube marketing even better.
And it didn’t take much.
In fact, if you are a Google+ user, you may have noticed in the last couple of days that there is a YouTube icon in the top left part of your computer screen. If you click that icon you’ll see a search field extend left into your screen a couple of inches.
Now, enter a search term and you’ll see a popup box about the size of a YouTube video. A video related to your search term should start playing immediately. Below it you’ll see a playlist of videos that will run in succession. Once you find a video you want to share, click the green Share button. Google+ will load in the popup with the video and all you have to do is choose your circles and write a message. Click the green Share button again and be on your way.
This is seamless video marketing. Upload your video to YouTube. Share it on Google+. Much easier than Facebook or Twitter.