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	<title>Scotland SEO</title>
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		<title>Why Short Videos Are Better</title>
		<link>http://scotlandseo.co.uk/seo-news/viral-marketing/why-short-videos-are-better/02/03/2012/</link>
		<comments>http://scotlandseo.co.uk/seo-news/viral-marketing/why-short-videos-are-better/02/03/2012/#comments</comments>
		<pubDate>Fri, 03 Feb 2012 14:32:58 +0000</pubDate>
		<dc:creator>allen</dc:creator>
				<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[online video marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[video marketing]]></category>

		<guid isPermaLink="false">http://scotlandseo.co.uk/?p=3059</guid>
		<description><![CDATA[A lot has been said of online video marketing. In fact, a lot is continuing to be said. And one of the things that gets repeated often is that it is good for running an online business.
I agree with that. It is good. But it can also be bad.
One of the things that can work [...]]]></description>
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		<title>Fix Your Broken Links</title>
		<link>http://scotlandseo.co.uk/seo-news/content-development/fix-your-broken-links/02/02/2012/</link>
		<comments>http://scotlandseo.co.uk/seo-news/content-development/fix-your-broken-links/02/02/2012/#comments</comments>
		<pubDate>Thu, 02 Feb 2012 15:36:37 +0000</pubDate>
		<dc:creator>allen</dc:creator>
				<category><![CDATA[Content Development]]></category>
		<category><![CDATA[broken links]]></category>
		<category><![CDATA[links]]></category>
		<category><![CDATA[outbound links]]></category>

		<guid isPermaLink="false">http://scotlandseo.co.uk/?p=3055</guid>
		<description><![CDATA[Every website sooner or later is going to have broken links, especially if you do a lot of outbound linking. 
I&#8217;m not suggesting that you should link out from your website, but it doesn&#8217;t hurt to do so every now and then. After all, if you build value for your site visitors, then they&#8217;ll return [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Google&#8217;s Rich Snippet Testing Tool</title>
		<link>http://scotlandseo.co.uk/seo-news/reputation-management/googlesrichsnippettestingtool/02/01/2012/</link>
		<comments>http://scotlandseo.co.uk/seo-news/reputation-management/googlesrichsnippettestingtool/02/01/2012/#comments</comments>
		<pubDate>Wed, 01 Feb 2012 14:57:35 +0000</pubDate>
		<dc:creator>allen</dc:creator>
				<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[authority]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[rich snippets]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[webmasters]]></category>

		<guid isPermaLink="false">http://scotlandseo.co.uk/?p=3051</guid>
		<description><![CDATA[What do you do if you want to test whether or not Google is recognizing your web pages as an authority and connecting those pages to your brand name? Answer: Test them. And Google has the perfect tool for doing that.
Google&#8217;s Rich Snippet Testing Tool is designed to help webmasters test their rel=&#8221;me&#8221; and rel=&#8221;author&#8221; [...]]]></description>
		<wfw:commentRss>http://scotlandseo.co.uk/seo-news/reputation-management/googlesrichsnippettestingtool/02/01/2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
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		<title>Is It Time To Go Mobile?</title>
		<link>http://scotlandseo.co.uk/seo-news/iphone-apps/is-it-time-to-go-mobile/01/31/2012/</link>
		<comments>http://scotlandseo.co.uk/seo-news/iphone-apps/is-it-time-to-go-mobile/01/31/2012/#comments</comments>
		<pubDate>Tue, 31 Jan 2012 15:24:27 +0000</pubDate>
		<dc:creator>allen</dc:creator>
				<category><![CDATA[iPhone Apps]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile website design]]></category>
		<category><![CDATA[smartphones]]></category>

		<guid isPermaLink="false">http://scotlandseo.co.uk/?p=3047</guid>
		<description><![CDATA[An interesting article in Marketing Pilgrim shares a few statistics about mobile phone usage. Here are some rich tidbits:

5.3 billion people worldwide use mobile phones
1 billion are smartphone users
The average iPhone user spends only 45% of his time making voice calls
80% of newsletter signups from Facebook pages are on mobile phones
Mobile search grew by 400% [...]]]></description>
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		<title>Should Google Decide What Is Legal?</title>
		<link>http://scotlandseo.co.uk/seo-news/search-engine-optimisation/shouldgoogledecidelegal/01/30/2012/</link>
		<comments>http://scotlandseo.co.uk/seo-news/search-engine-optimisation/shouldgoogledecidelegal/01/30/2012/#comments</comments>
		<pubDate>Mon, 30 Jan 2012 18:37:29 +0000</pubDate>
		<dc:creator>allen</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[law]]></category>
		<category><![CDATA[privacy]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://scotlandseo.co.uk/?p=3043</guid>
		<description><![CDATA[UK Parliament has asked Google to come up with an algorithm that automatically pulls out information from its search results based on legality. But Google is saying that sort of decision is best left to humans. Do you agree or disagree?
I think I agree.
The problem is, what if Google&#8217;s algorithm returns a false positive &#8211; [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Do Online Coupons Work?</title>
		<link>http://scotlandseo.co.uk/seo-news/online-marketing/do-online-coupons-work/01/29/2012/</link>
		<comments>http://scotlandseo.co.uk/seo-news/online-marketing/do-online-coupons-work/01/29/2012/#comments</comments>
		<pubDate>Sun, 29 Jan 2012 12:54:59 +0000</pubDate>
		<dc:creator>allen</dc:creator>
				<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online coupons]]></category>

		<guid isPermaLink="false">http://scotlandseo.co.uk/?p=3039</guid>
		<description><![CDATA[There&#8217;s a new business tool that keeps getting more and more popular everyday. It&#8217;s called online coupons. The way they work are fairly simple. You come up with an offer, then you go to a coupons or daily deals website and upload your offer. But there are several of these types of websites and they [...]]]></description>
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		</item>
		<item>
		<title>Is Twitter Selling Out?</title>
		<link>http://scotlandseo.co.uk/seo-news/social-media-marketing/is-twitter-selling-out/01/28/2012/</link>
		<comments>http://scotlandseo.co.uk/seo-news/social-media-marketing/is-twitter-selling-out/01/28/2012/#comments</comments>
		<pubDate>Sat, 28 Jan 2012 14:04:43 +0000</pubDate>
		<dc:creator>allen</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[brand pages]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://scotlandseo.co.uk/?p=3035</guid>
		<description><![CDATA[Twitter is about to roll out its much coveted brand pages, but only if you can fork out $25,000. Sadly enough, some companies are doing it.
The first round of testers just completed the first phase of this rollout. Reportedly, these companies &#8211; companies like Coca Cola and Disney &#8211; paid $2 million, minimum, for the [...]]]></description>
		<wfw:commentRss>http://scotlandseo.co.uk/seo-news/social-media-marketing/is-twitter-selling-out/01/28/2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Google+ Is Moving Ahead</title>
		<link>http://scotlandseo.co.uk/seo-news/social-media-marketing/google-is-moving-ahead/01/27/2012/</link>
		<comments>http://scotlandseo.co.uk/seo-news/social-media-marketing/google-is-moving-ahead/01/27/2012/#comments</comments>
		<pubDate>Fri, 27 Jan 2012 15:30:04 +0000</pubDate>
		<dc:creator>allen</dc:creator>
				<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[social search]]></category>

		<guid isPermaLink="false">http://scotlandseo.co.uk/?p=3031</guid>
		<description><![CDATA[Since its birth last summer, Google+ has made small (and large) steps to make it a platform worthy of consideration for serious marketers. Its latest innovation &#8211; not really an innovation, but it&#8217;s a big step forward for webmasters &#8211; is more options for the Google+ badge.
So what&#8217;s a &#8220;badge?&#8221;
A badge is a graphic icon [...]]]></description>
		<wfw:commentRss>http://scotlandseo.co.uk/seo-news/social-media-marketing/google-is-moving-ahead/01/27/2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Keeping An Eye On Pinterest</title>
		<link>http://scotlandseo.co.uk/seo-news/branding/keeping-an-eye-on-pinterest/01/26/2012/</link>
		<comments>http://scotlandseo.co.uk/seo-news/branding/keeping-an-eye-on-pinterest/01/26/2012/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 16:44:59 +0000</pubDate>
		<dc:creator>allen</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Pinterest]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://scotlandseo.co.uk/?p=3025</guid>
		<description><![CDATA[Are you keeping an eye on Pinterest? We are.
In the last month, it seems, this new social media site &#8211; which is heavily graphic, by the way &#8211; has increased its visitor count from 10 million to 17 million. That&#8217;s pretty impressive for a website that is still in private beta. 
The only way you [...]]]></description>
		<wfw:commentRss>http://scotlandseo.co.uk/seo-news/branding/keeping-an-eye-on-pinterest/01/26/2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
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		<title>Why Content And SEO Go Together</title>
		<link>http://scotlandseo.co.uk/seo-news/search-engine-optimisation/content-seo-go-together/01/25/2012/</link>
		<comments>http://scotlandseo.co.uk/seo-news/search-engine-optimisation/content-seo-go-together/01/25/2012/#comments</comments>
		<pubDate>Wed, 25 Jan 2012 16:51:40 +0000</pubDate>
		<dc:creator>allen</dc:creator>
				<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://scotlandseo.co.uk/?p=3021</guid>
		<description><![CDATA[Which came first, content or SEO? Chicken or the egg? 
It&#8217;s an age old question, isn&#8217;t it? So what&#8217;s the answer? Was it the chicken? Or was it the egg? Content or SEO?
The answer is both. They arrived at about the same time. And the reason is because the two are inseparable. Content and SEO [...]]]></description>
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