More Accurate Facebook Insights?

Two recent changes to the way Facebook Insights measures Reach has me wondering just how accurate it’s been in measuring Reach in the past. From the looks of things, not very accurate.

First, Facebook is going to start measuring Reach by the number of people who scroll down on your Facebook page and actually load a news item. This is a big departure from the way its been done. And Facebook gives no context for why this change was necessary or how the measurement of Reach was done in the past.

The second change is that Facebook will now include mobile views in its Insights measurements of Reach. That’s pretty startling. Why haven’t they been including mobile views until now?

These changes mean at least one thing: Historical data within Insights is useless. If you’ve been relying on your Reach numbers until now, then when you go back and compare your Reach one month from now with your Reach from last month, there will be no basis for comparison. None. How will you be able to determine whether your Reach has improved or declined? There will be no way.

The first change will likely cause your Reach numbers to go down. The second will likely cause them to go up. But you’ll be at a loss if you can get any meaning from that. Sometimes social media just sucks.

July 20th, 2012 / Social Media Marketing

Global Corps Go Video Crazy

If you could have your own YouTube video channel with 2 million adoring fans, would you take it? Well, the Fortune 100 companies – more than 3/4 of them – do have their own YouTube channels and those channels have 2 million subscribers each. It seems the global corporations have figured out how to market online.

The world is changing. A few years ago it was all about search engine optimization and text-based social media. Now, there’s a growing interest in mobile and video.

In fact, video marketing and mobile make for a great combination. A growing number of consumers use their iPhones and Android devices to watch videos, so if you have a video marketing strategy and you are actively pursuing it, there’s a market to reach. You’d better get their before your gorilla-sized competition does.

They key to maintaining a marketing presence through YouTube and other video marketing channels is to keep your content entertaining. This is what the global corporations are doing. Rather than hit consumers with traditional advertising messages in every video, they entertain people for a minute or so, then add their sponsorship logo at the end of the video. This is proving to be very effective.

Video marketing opportunities are only going to get better, as are the mobile marketing opps. Will you be there to take advantage of them?

July 19th, 2012 / Viral Marketing

What Is Article Syndication?

If you’ve been wondering how to steer clear of duplicate content while still seeking traffic, backlinks, and all the benefits of being a published author, then let me tell you a little bit about article syndication.

But first, what is duplicate content?

Duplicate content is when you have the same article appearing on multiple websites with no connection between them. They just sit there as if each website was the primary or first publisher of the article. Guess what? The search engines know better. And they’ll only rank one of those articles.

But imagine if you published the first article on your website. Then, you published that article on other websites and began linking back to the original article from your bio. That’s article syndication.

What’s the difference, you say? The difference is you aren’t trying to snooker anyone with article syndication. You are open and up front about the fact that the article is being published on multiple websites. And your pay off for that openness is multiple link backs to your website as well as new sources of unique traffic. It’s a win-win situation for everyone.

When you want to take your content marketing up a notch, try article syndication. But stay away from duplicate content.

July 18th, 2012 / Content Development

Google+ Users Happier Than Facebook Users

Wired Magazine reports that social media users who spend time on Google+ are happier than those making use of Facebook. I knew it was just a matter of time.

Google+ rolled out last year and immediately became the fastest growing social media website in history. That got people talking about the potential of the social media site and many of them congratulated Google for finally getting it right. But by the end of the year some of critics of Google started calling it a “ghost town.”

The ghost town critics had observed that many initial users of the service weren’t posting. But they missed the fact that Google+ loyalists were really loyal. And some people abandoned Facebook for Google+ altogether.

Now we’ve arrived at a place where we can actually measure whether or not people are happy with Google+. It seems they are. But Facebook users report not liking the Facebook despite using it daily. In fact, Facebook is the most trafficked social media website online. So why is that Google+, with a low user base, has a mostly happy user base while Facebook, nearly ubiquitous, has a more unhappy user base?

That’s a good question and there’s really no easy answer. But many people still using Facebook report that they do so because their friends and family are there. So Facebook users hang on due to peer pressure?

Whether you use Facebook or Google+, or both, is your business. But as a business tool, which ever service you do use, make the most of it.

July 17th, 2012 / Social Media Marketing

Turn Your Business Into A Book

I like the way John Jantsch thinks. He’s encouraging people to write a book through their business and, frankly, I think it’s a novel idea (pun intended).

But how can you turn this idea into a reality for your Scotland business?

First, you need to develop a methodology. After all, that’s what John’s philosophy is based on. Your business needs a methodology. And that methodology needs to be something that is teachable, a system.

Once you have your system or process in place, then you can set about teaching it to others – through your business. But how do you do that? For starters, you can write a daily blog. Put your thoughts into a daily blog and that not only helps you solidify your process, but it also helps with your website’s SEO. Then share those blog posts through social media.

Start an e-mail newsletter. Put your best content into that newsletter. In order for people to get that best information, they have to sign up for your newsletter.

Next, offer an e-course or two. Market that e-course through your newsletter and your blog. Sell it for cheap. You want people to sign up, so make it affordable.

Over time, as you build and grow your business, you’ll be teaching people how to do what you do. It becomes an entrenched process in your mind and before you know it you actually have a book that you can publish that teaches people how to do what you do. It’s a great business model for any business.

July 16th, 2012 / Content Development

Keeping Up With The Internet

Sometimes, keeping up with the rapid changes going on all over the Internet can be taxing. Especially as a marketer. After all, you never know what news will hit your RSS feed and when.

For instance, did you know Digg – the big time social bookmarking website – was recently sold? In fact, the site was parted out like a used automobile. Patents, technology, people – they were all sold separately to different bidders. Makes you feel glad you’re not Digg, huh?

And Facebook keeps innovating, adding new features. As do Twitter, LinkedIn, and Google+. Who will win the race to become the world’s most beloved social network? Rumor has it that Facebook has already won, but the company is being bombarded by lawsuits. And so is Google.

Speaking of Google, a class action lawsuit just settled and millions of AdWords users received checks in the mail. Some received as little as 9 cents while others took in thousands. The attorneys for the claimants were the big winners with millions in their pockets.

All of these news items will affect online marketers in some way. Maybe they’ll be small ways or maybe they’ll be major changes. Either way, you should spend a little time trying to keep up with Internet news. You never know how it will affect your online marketing efforts.

July 15th, 2012 / Online Marketing

Why iPhone Apps Are Good Marketing

If you’ve been wondering whether or not you should have your own iPhone app developed as a way to support your business and your customers. Let me give you something to think about.

37% of adults and 60% of teens are “highly addicted” to their smartphones. More than 25% of adults and more than half of all teens in the UK have smartphones.

Think about that. In ten years, those teens will all be adults, and they won’t revert back to their primitive phones. They’ll keep using their smartphones or upgrade to something better when it comes along. That means more than 75% of adults will be using smartphones or better technology.

Now you understand why your own iPhone app is so important? Not only can it be a great marketing tool, but it can also be a great tool to keep your customers connected to your business.

While Android is the most popular smartphone operating system, Apple’s iOS isn’t far behind. That means developing an app for both Android and iOS is a smart move. Developing iPhone apps is becoming more and more essential everyday. Don’t just sit on the sidelines and wave. Move your Scotland business forward with your own iPhone app.

July 14th, 2012 / iPhone Apps

Search As You Type Commerce

You have to hand it to Google on one thing. They are constantly trying to improve their product with innovations and useful upgrades. They’ve recently hit upon something that I think could become a real big hit among e-commerce sites. It’s called “Search As You Type.”

Right now, the program is in beta and is only open to AdWords advertisers. Here’s how it works.

You install Search As You Type on your website and users are able to search your site and find what they are looking for as they type. It’s based on Google’s Instant Search feature, which provides searchers on Google.com with suggestions as they type their search queries. The idea is to make search faster.

So, if your customers are looking for something specific on your website and they go to use your search box, if you have Search As You Type on your site, then users can find what they are looking for more quickly. You’ll sell more.

That’s the theory anyway. But will it work? You be judge. Check out this video.

July 13th, 2012 / Search Engine Optimisation

Why Linkbuilding Isn’t Dead

A couple of days ago Scotland SEO reported that Google may start discounting infographic links. If you read into that that linkbuilding is dead, then you read too much. That’s far from the case.

Keep in mind that just because Google kills the value in a certain type of linking strategy, that doesn’t mean that linking strategy is no longer valid.

Let’s say, for instance, that Google decides that all three-word links are invalid. You’ll get no link building or SEO ranking credit for them. Would you still use three-word links in your content? You’d be a fool not to.

Suppose you had a three-word link on a site you wrote a guest article for five years ago and that link was bringing your website 1,000 visitors a day. Would you care if Google discounted it’s value in its algorithm? If you’d care about that, then you don’t really understand link building.

There are different kinds of values when it comes to links. Ranking potential is just one value. And it’s a small one. Traffic value is another. And I’d say potential traffic value for a link is a lot better value than any endorsement by Google.

Stop saying linkbuilding is dead. It’s not dead. It has changed a great deal. But a lot of things change. That doesn’t make them dead.

July 12th, 2012 / Search Engine Optimisation

Why Isn’t Blogging More Popular?

An article at Marketing Pilgrim shows the difference between ad agencies and online marketers. But there are some stats being shown that make me raise some eyebrows.

In 2009, for instance, 37% of marketers and 59% of ad agencies used online advertising to promote their brands, 31% of marketers and 41% of ad agencies used video, 13% of marketers and 24% of ad agencies used mobile marketing, and 29% vs. 40% of marketers and ad agencies, respectively, relied on blog content development. By contrast, in 2012, those numbers broke down like so:

  • Online advertising: 74%, 66%; marketers, ad agencies
  • Video production: 43%, 48%; marketers, ad agencies
  • Mobile marketing: 43%, 34%; marketers, ad agencies
  • Blog content development: 28%, 39%; marketers, ad agencies

So here’s my question – Why is it that ad agencies and marketers both are using online advertising, mobile marketing, and video more today than in 2009, but neither of them are using blog marketing more today than in 2009? It’s almost like they’re both denying that SEO – and blog marketing is SEO – is important for online marketing.

I’d be curious to know how successful online advertising is for these marketers and agencies. I personally think they’d get more mileage out of a well-written blog, but I can understand the mobile marketing. Even as new as it is, there is still an effectiveness at the ground level.

Video marketing and mobile marketing are both in their infant stages. I’d be curious to see how these numbers change in the next 3-5 years.

July 11th, 2012 / Blogging