July 29th, 2012 / Blogging

3 Reasons Why Blogging, Social Media Go Hand In Hand

Blogging and social media are two sides of the same Lincoln log. They are like a beaver and a dam, an umbrella and rain, water and slide.

If you have a blog for your business and you engage in social media marketing, then you understand. These two tools are very powerful when used together. Here are three reasons why blogging and social media go together like a hand and glove.

  1. Branding – A blog is the perfect branding tool. You write daily about your niche to an audience that is intensely interested in what you have to say. How you communicate with your audience brands you in that audience’s mind. It can also distinguish you from the competition. Sharing your branding element through social media solidifies that in your audience’s mind. It has a cementing effect.
  2. Reputation Management – Your reputation is everything. Everything you say on your blog and through social media affects your reputation. Say it and get it out there.
  3. Search Engine Optimisation – Your blog is your best SEO tool. Social media reinforces the search engine optimisation you are able to accomplish through your blog, and it makes it more powerful.

There’s no punch more powerful than a blog coupled with effective social media marketing. It pushes your content out in all kinds of directions while pulling in prospects to communicate and do business with you. What more could you ask of your online marketing?

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