July 3rd, 2012 / Blogging

Don’t Stop, Keep Blogging

Remember why you started blogging in the first place? You had something to say. And you wanted to say it.

Your blog is an incredible marketing tool. It’s SEO, it’s social media, it’s branding, it’s customer service, and it’s a conversation all rolled into one. Why kill it?

SEO Benefits: Every blog post is a separate web page. If you optimize each one for 2 key phrases, then after one year you’ll have 730 potential No. 1 rankings. Plus, you can increase each of your website pages’ SEO potential with internal links, and more. Blogging is constant SEO.

Social Media: As social media, your blog keeps you connected to the outside world. Share your blog posts with your friends and fans on your favorite social networks. Start the conversation on Facebook and bring it to your blog.

Branding: Your message is your brand. As long as you have something to say, say it.

Customer Service: Your customers read your blog. They’ll have questions. They’ll have issues. Interact with your clients on your blog and see how your business improves.

The Conversation: Your blog is a two-way street. Allow your readers to speak to you, then you speak to them. Communicate, start conversations, enter into a dialogue. You build trust when you allow your audience to talk back.

Your reputation is all you have. When you start a blog, you are taking your marketing to a new level. Don’t stop. You’re just getting started.


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