March 9th, 2012 / Blogging

Why Blog Marketing Isn’t Dead

Blogging has been around for a long time. It didn’t start out as a business application, but it quickly became one. As a tool, it is now over a decade old. And more and more blogs are being designed, written, and published every day. In fact, the number of blogs continues to grow.

But is blog marketing for businesses effective?

Let’s talk about the benefits of blogging. What have they been for the last ten years?

For starters, blog marketing is a great way to add new pages to your website. Each new page is another opportunity to rank in the search engines for your important keywords. And every time you update your blog you are inviting the search spiders back to your website to crawl it making it more likely to achieve search engine rankings as well. And you can’t beat the fresh daily content that is added to your blog when you update it.

Those are just the tip of the iceberg. Other benefits include:

  • Link building (inbound and internally)
  • Reputation management
  • Social media engagement
  • Authority positioning
  • Branding
  • Direct communication with your customers
  • Geotargeting if you are local
  • Natural traffic generation

All of these benefits are still available today if you have a business blog. The only thing that has changed from five or ten years ago is that you have more competition. That’s more people vying for search engine positioning. The sooner you start blogging the bigger your advantage.

In short, blog marketing is far from dead. It’s just as effective today as it ever was. And that’s pretty doggone good.

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