February 19th, 2012 / Branding

Why Facebook Marketing Isn’t Dead

You might be wondering if marketing through Facebook is even worth it after reading stories like this one. But don’t let the failures of a few big brands kill your marketing plans. Facebook is far from dead.

Yes, it’s true, people flock to Facebook to hang out with their friends, not to buy stuff. But that doesn’t mean they won’t click a link and make a purchase. Usually, they do so because a friend recommended something.

The hard sell doesn’t work on Facebook. If that’s your method, then you should try again.

One product that Facebook is rolling out soon will transform your brand page into a more visually appealing marketing tool. It’s called Timelines for Brands. If you think this is going to be the magic pill that takes your Facebook marketing to the next level, think again.

Your brand’s timeline will be a useful tool, but how you use it will determine your success or not. If anything, your page visitors will be able to see at a glance what offerings you have this week – coupons, contests, and other items.

A word of caution: Don’t rely on Facebook alone to save your business. Use the tools it offers, but promote your business elsewhere. Use search engine marketing, e-mail marketing, paid marketing models, videos, iPhone apps, etc. In a word, diversify. The more you do in more places, the more likely you are to connect with your audience and close sales. Besides, your Facebook page (or timeline) is free. If you make one sale, then you’ve made a profit.

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