August 8th, 2011 / Branding

Local Branding Through Facebook

Is Facebook a good place for local business branding? Should you use it for that purpose?

There are plenty of businesses using Facebook for national and international branding. But can you use it for local branding, especially in Ayrshire?

You may think your Ayrshire business will get lost in the Facebook shuffle, but there are ways you can market and brand your company using Facebook. You can do it through your personal profile as well as through your business pages. Here are a few tips to help you with local Facebook branding.

  • Start a page. Make it a locally focused page. Facebook pages are indexed at the search engines so if you start a page with a local focus, then you can make it work for you. Even in Ayrshire, Scotland.
  • Post frequent status updates on your wall. You don’t have to plug your business in every update. Instead, talk about what is important to you – your kids, your hobbies, the latest news.
  • Like your friends’ posts and comment on their status updates. Facebook is about building relationships.

When you search for friends, try to find friends who are local. Promote your Facebook pages off line through your store and to your local community. If you are a local Ayrshire business, you should be a local Ayrshire business on Facebook too.

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