June 28th, 2012 / Content Development

The 4 Rules Of Content Marketing

Whether you are a small business or an enterprise corporation if you engage in content marketing, then you’ve got to know the rules. The rules are unbendable and for the most part unwritten. They are extremely important if you want to succeed online.

So what are these unbendable rules of content marketing? There are 4 of them:

  1. Set some goals – Don’t just wing it. Establish what you want your content to accomplish for you and make sure all of your content fits into that box.
  2. Be useful – Your content has to carry some value. If it isn’t useful to your target market, then people will stop reading your content. Make your content useful and ensure each piece provides valuable information that helps someone.
  3. Don’t be boring – If you try to impress people with your knowledge of your subject, you’ll bore them to death. Be interesting and useful, but don’t be boring.
  4. Be personal – Speak to a person, not an idea of a person. Know who your audience is and address that audience personally. Don’t be afraid to include personal anecdotes of yourself or your company in your content. Make it relate to someone.

Content marketing is not a one-time event. It’s an ongoing strategy. Keep your head up and stick to your goals.

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