July 27th, 2012 / Content Development

Great Content Draws Its Own Links

Great content has a way of attracting its own links. You can do your own link building – and you should – but if you write great content, then you will get natural links, and those are the best links you can get.

But what is great content? What qualities does it have?

There’s no easy answer to that question. Great content is not content that is necessarily well-written. It IS content that connects with a lot of people on a gut level. I say that because if you connect with a large cross-section of people, then a certain percentage of those people will link to you naturally. That will drive up your search engine rankings naturally.

Many SEOs spend a great deal of time building links in hopes that they will accomplish what these natural links do on their own. Sometimes it works and sometimes it doesn’t.

The truth is, not all content can be great. Nor can anyone write great content all the time. But if you strive to write great content every time you sit down to write, then your chances of attracting natural links increases with each piece of content you write. Don’t get discouraged. Write with your human audience in mind and work hard to write content that meets their needs.

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