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Is Link Bait Plannable?

If you’re scratching your head wondering whether link bait is plannable or if it just happens, let me help you decide. It’s a little bit of both.

You can do everything you can to create the best kind of link bait on the planet and people can still not find it linkable. That doesn’t mean you shouldn’t try. In fact, there are a lot of things you can do to make your content linkable, but you don’t have to follow the crowd. In fact, you SHOULDN’T follow the crowd.

Don’t just create content that you think people will link to because you’ve heard that certain kinds of content makes great link bait. The only real link bait that exists is valuable content.

So what makes for valuable content?

If it’s information that you can find anywhere on the Web, then don’t count on it being valuable content. Before you start creating your link bait, you should take the time to plan it. That means more than just doing a little bit of keyword research and throwing an article together. It also means planning whether or not you’ll use graphics with your article and how long your content will be, what subheads you will use, and even where you will promote your content to.

Link bait is a great addition to any website, but it doesn’t just happen like a magic carpet ride.