June 6th, 2012 / Content Development

Is Your Content Engaging Enough?

So you write high quality content and it’s optimised to the hilt. Congratulations! But are people sticking around to read it?

People won’t stick around and read your content if it isn’t engaging. Make your content more engaging and they’ll read it and share it with their friends. But how do you do that?

Here are 5 ways to make your content more engaging.

  1. Add some images. Images break up the text and give a visual cue to readers. Many people will skip over great content if there is nothing visual drawing their eye to it. Make the connection and make it visual with images.
  2. Make it scannable. That includes adding bullet lists (like this one) and subheads that grab the reader’s attention.
  3. Make it interactive. People love to do things. So give them content that is interactive. Give them a video or a link to click. Maybe even give them an app to download. Whatever you have to do, make your content interactive.
  4. Use short paragraphs. Don’t write long tomes. People want to read short texts. They’ll read more of your content if the paragraphs are shorter.
  5. Include a call to action. Let your readers know you are going somewhere. They will follow you if your content is engaging and you’ve earned their trust.

If your content engages the reader, then she’ll come back for more. And she’ll tell her friends too. So give your readers what they want – fun and engaging content.


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