June 11th, 2012 / Content Development

Should You Link Out On Your Website?

Linking out is a controversial topic in SEO. Many search engine optimisation specialists will tell you there is no benefit to linking out. It’s not true. There is a benefit.

A good, relevant link to a site related to the topic you are writing about is further evidence that your page is about a particular topic. So outbound links can serve as SEO. Besides, the anchor text is also on-page content, which is SEO.

While there are benefits to outbound linking, there are also drawbacks. For one thing, every link out is an exit door. Do you really want to drive your traffic to another website?

One way of thinking says if you create great content, then that traffic will return to you anyway. But what if you run an affiliate site?

The Web is made of links. Links are good. Inbound links, outbound links, internal links. They’re all good. The only really bad link is the spam link (or, some would say, the paid-for link). Otherwise, linking is usually a good thing.

Your job as webmaster of your company’s website is to determine the real value of every link on your site – internal links, outbound links, and inbound links. Is the traffic that flows through your outbound links worth the benefit you receive from the link overall? If so, it might be worth it. If not, you should ditch it.

There are very few hard and fast rules about linking. You have to do what is right for your readers and for your website.

 

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