July 18th, 2012 / Content Development

What Is Article Syndication?

If you’ve been wondering how to steer clear of duplicate content while still seeking traffic, backlinks, and all the benefits of being a published author, then let me tell you a little bit about article syndication.

But first, what is duplicate content?

Duplicate content is when you have the same article appearing on multiple websites with no connection between them. They just sit there as if each website was the primary or first publisher of the article. Guess what? The search engines know better. And they’ll only rank one of those articles.

But imagine if you published the first article on your website. Then, you published that article on other websites and began linking back to the original article from your bio. That’s article syndication.

What’s the difference, you say? The difference is you aren’t trying to snooker anyone with article syndication. You are open and up front about the fact that the article is being published on multiple websites. And your pay off for that openness is multiple link backs to your website as well as new sources of unique traffic. It’s a win-win situation for everyone.

When you want to take your content marketing up a notch, try article syndication. But stay away from duplicate content.

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