July 25th, 2011 / E-mail Marketing

E-mail Marketing Is Still Alive And Well

There is no shortage of Internet marketing tactics that any company can use to get the word out about their products and services. There’s search engine optimisation, paid search, social media, and iphone apps, just to name a few. But let’s not forget about that age-old marketing tactic e-mail marketing.

E-mail marketing is one of the oldest forms of online marketing. Early on, savvy marketers realized the potential that e-mail marketing held for their businesses. And it still holds a lot of that same power today.

There are various ways to go about e-mail marketing. You can publish a periodic newsletter, send out e-mail blasts that promote your products and services, and even promote affiliate products through e-mail. Some people use e-mail to drive traffic back to their website and blog, creating an endless loop of traffic and conversions.

Of course, you can always use a combination of these methods for more effectiveness.

The bottom line on e-mail is that there is hardly anyone alive today who isn’t using it. That means your prospect pool for e-mail marketing is pretty large. And it certainly isn’t going to get smaller.

If you want to try an age-old marketing strategy that still is big on results, try e-mail marketing. You won’t find any tactic today that is more effective and more profitable.

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