October 3rd, 2011 / E-mail Marketing

The Death Of E-mail Marketing

Every so often I hear someone proclaiming the death of something great. In this case, it’s e-mail marketing. And I’m left wondering … what’s killing e-mail?

Then there’s the other side of the coin. E-mail isn’t dying.

The fact is, e-mail marketing is more alive today than it ever was. Projections are that the number of e-mail addresses will rise to 3.8 million by 2014 from 2.9 million in 2010.

Most Internet marketers today will tell you that the money is in their list. And that’s true. They thrive and survive by the number of people on their e-mail lists. And the e-mail inbox is where they close their sales.

Social media is still a public place and always will be. As such, there is a lot of competition for attention. You have just a few seconds to get someone’s attention and close them on a sale. With e-mail, you have no competition. It’s eyeballs and content. Your content. If it’s well written and does its job, you’ll close the sale.

If you really want to get your prospects on the buying wagon, use your website to have them opt in to your mailing list, then use e-mail to make your pitches and close the sale. That’s how you’ll make your money.

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