May 18th, 2012 / iPhone Apps

In Defense Of The Iphone

Here’s a statistic to put in your cap: 74% of smartphone users actually like geo-location services.

Understand of course that geo-location services are different than location check-in services. With the latter, you log into your account at a location check-in service and let your friends know where you are. Then, anyone can find you – including that stalker you’re trying to avoid.

Location-based services that users like are those iPhone apps that ask you where you’re located so they can show you how to get from point A to point B. For instance, you want to find Happy K Supermarket and you’re at First and Third. The geo-locator on your phone will pinpoint your current location and show you how to get to where you want to go per your request.

So why is this distinction important?

Well, if you own a local business and you want people to find you on their smartphones, then you can include a geo-location feature in your app to help them when they want to find you.

Let’s say you own a flower shop in Ayrshire. If someone wants to buy flowers for their Mum on Mother’s Day and they don’t quite know where you are, then all they have to do is log into your app, search for the flowers they want to buy, then ask for your location. The geo-location feature will ask for permission to pinpoint their location. When they agree, they will get directions from their location to yours. You will make a quicker sale.

Without the geo-location feature in your iPhone app, it’s possible that the customer might get frustrated if you are hard to find and give up. In that case, one of your competitors will get the business.

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