May 7th, 2012 / iPhone Apps

Mobile Is The SMB Growth Sector

I love this infographic that shows how small businesses are gaining new business using mobile marketing.

This isn’t actually news to businesses that are doing it. But if you’ve considered mobile marketing and haven’t jumped in yet, check out these stats:

  • 1 in 5 smartphone users who searched for a business on their phone made a purchase online
  • Over half of them called the business they searched for
  • 49% looked the business up on a map

I can’t think of any better reason to develop your own iPhone app and to participate in mobile marketing to reach new customers and to communicate with existing customers.

Of course there is more than one way to go about mobile marketing. iPhone app development is just one of those ways. You can also use SMS or you can make your website accessible to mobile phones. In fact, I would say that creating a mobile version of your website one of the most important tasks to accomplish to pursue your mobile marketing success.

When you consider that 61% of the businesses currently online are not promoting themselves through mobile search, that means you can get a leg up on the competition. By beating your competition to the mobile marketing race, you stand a much better chance of gaining a foothold where it is necessary to compete for tomorrow’s business.

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