February 29th, 2012 / Local Search

3 Local Search Ranking Factors You Should Be Concerned About

When it comes local search, it works much the same way as universal web search with a few additional ranking factors to consider. Today, I’m going to talk about 3 local search ranking factors that I think are important and that you should give serious consideration to if you want to rank for your business website.

  1. Internal link anchor text – Internal links are important. These are links that link one page of your website to another. Whether we’re talking about static pages that link to each other or your blog that links to a static page, your anchor text is very important. You should link your pages using the most relevant anchor text possible.
  2. Inbound link anchor text – Just as internal link anchor text is important, so is inbound link anchor text. Anchor text is a key ranking factor for all links. Make sure you spend considerable time focusing on relevant anchor text for every page on your website.
  3. Geotargeted on-page content - Another ranking factor that you should consider for your local business website are geotargeted search phrases. It’s not enough to simply rely on your niche-related keywords. You should include geotargeted search phrases as well. For instance, “Scotland SEO” is an example of a geotargeted relevant search phrase. This can be narrowed down to cities and regions within the country. Use your geotargeted phrases in your website content.

These are just three local search ranking factors. There are plenty more including information you’ll find in your search engine Place pages.

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