April 19th, 2012 / Local Search

Local Contact Information And Your Website

There are a myriad of reasons for including your company’s local contact information on your website. SEO is just one reason. The main reason for including your contact information is so that people searching for your company can find you easily and get on with calling you for business.

This might seem like a no-brainer, and it really is. But you’d be surprised at how many business’s don’t include their local contact information on their website.

We live in an age when more than 50% of the population will go online to conduct a search for a local business. And I’m not just talking about a generic search. I’m talking about a specific search for your business by name. They used to use the Yellow Pages, or business phone book. But not any more. Today they use Google. So what’s going to happen when someone searches for your business by name and finds your website? Will your contact information be visible on the home page? It should be.

You want your phone number, physical address, and your e-mail contact information to be visible on your website. Most people will call you if they are looking for your business specifically. At the very least, you should include a contact form on your website.

But a contact form isn’t enough. People want to know where you are located, so include your physical address. If you don’t want people showing up at your location because you work out of your home, then at least include the city and state, or country/region. That’s for SEO purposes. But it’s also to let people in that community know that you are local. People want to do business with local companies.

Your contact information is the most important information to include on your website. Make sure it is there.

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