March 26th, 2012 / Local Search

Your Google Places Address

If you have a Google Places listing, I’d bet you never thought you’d see the day when you would have to hide your address. You likely never thought you’d want to hide your address. But after you read this article at SEOmoz, you may very well rush to your Google Places listing and do just that.

We all know there are different types of business. Local businesses and global businesses are two types.

Google Places was designed for local businesses. If you don’t do business with local clients, then you don’t need a Google Places listing. But what if you do? Then there are several types of business categories you might fit into.

  • A business with a local business address
  • A home-based business that services customers in a home office or at their location
  • A home-based business that doesn’t service customers in the home office

Which type of business are you?

If your business is a home-based business that doesn’t have a place to service customers locally, then you may find your Google Places listing disappearing – unless you hide your physical address.

Wouldn’t that defeat the purpose? Wouldn’t it make your local search results less effective?

Yes. No.

You can still have a Google Places listing, and it would result in diminished search results if your physical address isn’t showing. But it won’t kill your Google Places listing altogether, which could happen if you fail to hide your physical address. Oh, the dilemma.

Ask yourself this question: How much business has my Google Places listing actually brought me?

If you don’t think you’d lose that much local business by hiding your physical address, then go ahead and do it. But if you take the risk of not hiding it and Google finds out, then know that your Google Places listing could disappear. Local SEO is not an exact science. Do the right thing for your business.

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