May 21st, 2012 / Online Marketing

5 Places For Your Calls To Action

Calls to action are necessary to close sales. That’s true in traditional marketing as well as Internet marketing. But where do you put them?

The real answer is you put a call to action anywhere you want people to do something. But let’s get more specific. Here are 5 places you can put a call to action to ensure that people take the action you want them to take.

  1. Landing pages – A well-written sales page is an awesome sales tool, but without a call to action you might not make any sales. If you want people to buy your widget, download your app, or move to the next page, include a call to action.
  2. Meta descriptions – Meta descriptions are often used by the search engines as search snippets. If you want people to click through to your web page, then include a call to action.
  3. iPhone app - Yes, even your iPhone app can include a call to action. Games are fun. Utilities are useful. Calls to action close deals.
  4. Social media posts – Whether you post to Facebook, Twitter, LinkedIn, or a niche forum, links can serve as calls to action. Ask your reader to do something and they are more likely to do it.
  5. Anchor text links – Instead of just using links as SEO tools, why not also use them as calls to action? Don’t leave anything to chance. Get your reader to click with a call to action.

If you make these 5 elements of your online marketing efforts calls to action at least 70% of the time, then you should see measurable results to your bottom line.

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