July 23rd, 2012 / Online Marketing

Do You Need A Heat Map?

Heat maps have become somewhat popular among Internet marketers, but they’re not as popular as they could be. They do provide useful information, however.

For instance, if you want to know what areas of your web pages get the most views, then installing eye tracking code on your pages and analyzing the data with a heat map is the best way to get that information and make use of it.

Let’s say you want to add advertising to your website and you want to find out what the most viewed sections of your web pages are. A heat map will help you determine the best places to put your ads for maximum profitability. With that information you can determine how much to charge your advertisers for the privilege of taking up web space. If you get paid by the click through, then placement of your ads is very important.

Many online marketers have used heat maps to determine where specific non-advertising content on their web pages should go and have even redesigned their entire websites on that information alone.

Heat maps are useful analytics tools, but not all analytics packages offer them. If you are concerned about which parts of your web pages get the most views, then use eye tracking studies and view the information from them on a heat map.

0 responses so far!

  • No comments yet.

You must log in to post a comment.