February 4th, 2012 / Online Marketing

Facebook’s IPO Steals The News

What’s the biggest news of the week? Facebook’s filing with the U.S. Securities and Exchange Commission paperwork that will allow it to sell shares on the open market. Facebook is finally going public with an initial public offering. That happened on February 1.

So what does it mean in terms of online marketing?

Not much really. Users will likely not change their social networking habits. Brands likely won’t change how they market themselves using brand pages or how they reach potential customers using Facebook’s paid advertising model. Things will continue to rock on as usual in Facebook land.

So why was this such big news? Politics. People watching the online marketing space, especially the open web enthusiasts, are looking for more transparency. They think that Facebook’s IPO will provide that. But will it?

Only in the financial realm where law requires public companies to disclose certain financial information including profit and loss statements. But it doesn’t require technology companies to divulge trade secrets or make its proprietary technology open to the rest of the world. So Facebook likely won’t change much after going public.

There is another new story, however, that very well could change how the entire Internet operates – eventually.

(Source) On February 1, 2012, the United States Patent and Trademark Office recorded the assignment of 49 granted and 42 pending patent applications from Mosaid Technologies Inc., to Google, in a transaction executed on January 27, 2012.

So what are these patents about? Fiber optics. And Google has announced that it will deliver fiber optic Internet access to Kansas City this year. Now, why would Google do that?

One reason. Speed.

Google is very concerned with making the Internet faster. Fiber optic promises to do that to the tune of 20,000 times the speed of regular dial-up access. If Google’s experiment in Kansas City goes well, they may very well roll that service out to other major cities across the nation. And eventually it could cover the entire U.S., then the whole world. That might mean free Internet access to end users the whole world over.

Well, seemingly free. You’ll have to follow the money.

Why would Google partner with a city like Kansas City? Because the city itself would pay for the service. That might put a few local ISPs out of business. City residents could log on to their Internet through their phone service, which would also serve as a cable TV service among other things. The city could sell its services to citizens as a bundle or a la carte, or it could be taxpayer funded. Either way, it’s possible that end users could get phone service, Internet, and cable TV much less expensively than they get them all right now.

While Facebook’s IPO may have stole the news this week, I think Google’s news is much bigger with much more potential to change how the Internet, and other telecom networks, operate. What do you think?

0 responses so far!

  • No comments yet.

You must log in to post a comment.