February 23rd, 2012 / Reputation Management

Linking Pages To Bing

Bing has added a new feature that allows you to link pages to search results related to your name. Just a note: This is for personal search, however, you can link your business and commercial web pages to your name, which will serve as a great reputation management tool.

It’s fairly easy to do, too. You just go to Linked Pages on the Bing website and sign in using your Facebook ID.

That might be a downside. You could be asking, “Why do I have to sign in using my Facebook ID? Why not establish a Bing ID instead?”

That’s a good question and I think it has something to do with the relationship that Bing and Facebook have. Bing is Facebook’s official search engine. Meanwhile, your Bing search results are also tied to your Facebook profile.

The sneaky thing that Bing did was ensure that when you link pages that Facebook is notified and it posts on your Timeline. That’s not really that big a deal. But I can see how it could freak some people out.

The real world practical application is if you have someone searching for you by name, then it will make it easier for them to find you. At least on Bing. That has huge reputation management implications. So the question remains, which pages should you link to your name in Bing’s search results? Here are a few ideas.

  • Any websites you own
  • Any blogs you contribute to
  • Your social media profiles
  • Business websites you own
  • Websites of businesses you are employed by
  • Your church’s or synagogue’s website
  • The websites of any organizations to which you belong
  • Your Wikipedia entry
  • Any other pages online that are about you, whether you own them or not

Bing is trying to make search better for its users and better for those being searched, but it remains to be seen just how well this addition will improve Bing’s search results. Time will tell.

0 responses so far!

  • No comments yet.

You must log in to post a comment.