August 27th, 2011 / Search Engine Marketing

Google’s Algorithm Changes – How Do They Do It?

It’s nice to read about Google’s algorithm changes, and it’s even nicer to get a well-written in-depth analysis of them when they happen. But how often do you get that information directly from Google itself?

Google makes about 500 different algorithm changes every year. Some of them affect you, but many of them don’t. The question for online marketers, however, is What are the thinking processes that go behind each algorithm change? The below video answers that question and it answers it from the mouths of Google’s own top-level employees.

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