Why Content And SEO Go Together
Which came first, content or SEO? Chicken or the egg?
It’s an age old question, isn’t it? So what’s the answer? Was it the chicken? Or was it the egg? Content or SEO?
The answer is both. They arrived at about the same time. And the reason is because the two are inseparable. Content and SEO go together like spaghetti and meatballs, or hand and glove.
If your content isn’t search engine optimised, then it likely won’t be found by the people you want to find it. On the other hand, if you focus too heavily on SEO, then the search engines won’t index it and it won’t get found anyway. You’re stuck in a trap. And there’s only one way out.
The way to make your content shine is to optimize it according to the search engine guidelines. That is, make your content great by writing to your target audience and writing content that they would love to read whether it was search engine optimised or not. While you’re doing that, optimize it for search engine traffic by sprinkling it with the right keywords and building inbound links that help it. Oh, and promote it through the social media websites as well.
Great content IS great SEO, and vice-versa. It’s become impossible in this age to discuss the one without the other. Don’t even try it.
The next time someone asks you if you need your content optimised, ask them what’s the No. 1 rule of SEO content. If they can’t answer it, you’d be better off doing it yourself.
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