July 25th, 2012 / Search Engine Optimisation

Are Free Or Paid SEO Tools Better?

You might change your mind after August 1st. Microsoft is going to start charging for Bing’s API starting in August. If you’re confused about what that might mean, consider this:

  • Many toolbars and other applications use Bing as the primary search engine, but will they continue to do is if it is free?
  • Free SEO tools will have to charge their users or write off their Bing API expenses as a loss.
  • Many makers of free SEO tools will not be able to afford the exorbitant fees Microsoft is planning to charge.
  • Bing could end up losing market share if a good number of free SEO tool makers choose to not pay for using Bing’s API.
  • A lot of people now following their Bing search rankings may not have any access to continue doing so after August 1st.

The SEO game is changing. Rapidly. This kind of change is the kind of change that could force a lot of small businesses to pay for the services of professional SEOs, who may be able to pay for the use of Bing’s API. The cost of the API can be built into the SEO fee table with a minimum fee to the small business.

So what do you think? Will you like the free SEO tools better after August 1st, or will you prefer the paid ones?

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