July 30th, 2012 / Search Engine Optimisation

Google+ And The SERPs

If you’ve been looking forward to Google+ content actually appearing in Google search results, well, the time has arrived. It’s happening.

But so what?

Here’s the so what: If you were using Google+, then it could be your content that is appearing in the Google SERPs.

I’ll go out on a limb here and say that in another year from I believe that Google+ content appearing in the search results will be commonplace. And Google+ users will be getting increasing numbers of visitors from those search engine results. It will be one more channel of traffic for savvy Internet marketers.

It’s also another bit of evidence that social media marketing is more and more becoming a part of search engine optimisation.

Google is using more social signals now than ever. In fact, post-Panda and Penguin, Google is getting more and more social and taking its algorithms further away from link-based. The old link building schemes will work less and less as social media becomes more influential in the search results. If you’ve been looking for that to happen, don’t look now, but it’s happening.

I think this will become the norm for future SEO. More social. More Google+. More to come.

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