June 10th, 2012 / Search Engine Optimisation

Using Link Explorer To Spy On Your Competition

Links are still an important part of the search engine optimisation process. When Yahoo! decided to shut down its Link Explorer it left a lot of SEOs sad and confused. Now, Bing has added a Link Explorer tool in its new Webmaster Tools.

You can spy on your competition by entering their URLs into the Link Explorer tool and seeing what links they have pointing to their websites. This is a great opportunity for you because you can learn those links and send link requests to those websites asking them to link to yours.

Internet marketers have doing this kind of competitive link research since Google first introduced its search engine in 1998. Links have become a very important part of search engine optimisation over the years and many websites continue to rank well in the search engines based on their link portfolio. If you want to expand your SEO opportunities, then I highly recommend performing some competitive link research and your own link building.

I would not perform this exercise on only one competitor. I would do it for all of your competition if possible. At a minimum I would do this for five competitor websites. Ten is even better. Get as many quality links as you can because they are still some of the Web’s best currency.


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