June 14th, 2012 / Search Engine Optimisation

Why Long Tail Keywords Can Be Like Gold

When you optimise your website for search engine traffic, you’ll have to make a series of choices about strategy. One of those choices entails a list of keywords that you will use to target your content toward. Long tail keywords represent the best opportunity for small business owners to seek out targeted traffic for their website.

What Is A Long Tail Keyword?

Long tail keyword phrases are keyword phrases that are more narrow in scope than broad search phrases and therefore target a narrower subset of your audience.

For instance, a generic keyword term related to our business would be “web design.” But we can narrow that search term to a more narrow field by adding some qualifiers such as “custom web design” or “web design for WordPress.” These keyword phrases have fewer searches for them each month than the generic “web design,” but they are still profitable keyword phrases.

Find The Long Tail Keyword For Your Business

As the business owner, your job is to seek out the best marketing opportunities and to reach the audience that is most likely to present you with the best return on investment. Finding the right long tail keywords to target with your content is what effective search engine optimisation is all about.

When you’re ready to do the keyword research that will help you find your long tail keywords, let us know.

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