June 21st, 2012 / Search Engine Optimisation

SEO Ain’t What It Used To Be

When you consider that SEO used to be a matter of producing content around specific keyword phrases and building a few links to it to watch it rise in the SERPs, it’s become clear to those of us who have been watching the industry for years that now it is not what it used to be. No longer can you simply count your keyword densities and submit your site to a few directories and hope to rank No. 1. It takes a lot more work.

In a technical sense, search engine optimisation is still about creating great content and building reliable links, but how SEOs go about doing those two things is completely different.

Today, your content has to be unique and valuable to your audience. Spam and mass produced website content won’t cut it. Your links have to come from a variety of websites with relevant anchor text and utilizing high authority positioning strategies. You can’t just blast out a lot of directory submissions and achieve good link building.

These activities take time. Writing excellent content requires a strategy. You can’t just do it on the fly.

Link building is one of the most time consuming activities in the SEOs arsenal. But it’s an important one. It can mean the difference between mediocre search engine rankings and great search engine rankings.

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