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The Truth About SEO

If you’ve been around long enough to follow the search engines from the very early primitive forms to where we stand now in the competition of Google vs. Bing, then you’ve likely learned something along the way. Hopefully, what you’ve learned is that long-term value is better than short-term SEO tweaks.

Sure, you can use “beating the algorithm” as a strategy – for awhile. But eventually, and Panda is a great example, you’ll lose and have to start all over again.

Why go through all of that? Create value from the start and you’ll never have to worry about starting over.

Great content is the real SEO. If you do it well over time, then your pages will rank eventually. What you really want to focus on is ranking for keywords that are important to your business. And to do that, you have to work hard.

Working hard where SEO is concerned means staying on top of what is important to the search engines. It doesn’t mean “trying to beat them.” It means working with them to help searchers find the best content for their search queries. And that’s hard work.

The best way to accomplish that goal is to ask yourself what questions people would ask in order to find your website. Answer that question and promote the web pages that do so and you’ll have a much better chance of getting the rankings you want. Promote your business as a business that cares about its customers. That’s the real SEO. Everything else is nonsense.