July 2nd, 2012 / Search Engine Optimisation

When Your Site Falls In The SERPs

Search engine rankings are not static. They never have been. And likely never will be. In fact, I’ll go so far as to say that if you ever suspect that search engine rankings will remain static, then you’re insane. It isn’t going to happen.

So why then do online marketers get so excited when they see sharp rises and falls in their search engine rankings?

Here’s a little insider knowledge for you: Search engine rankings at first are quite high for most websites. The search engines discover your site and place you pretty close to the top of the search rankings. This is freshness. Because your web page is new, if it matches a particular search query, it gets a little extra ranking love.

However, it’s natural for these web pages to settle back in after a couple of weeks. They’ll fall to their natural search rank and stay there until something dramatic happens or your consistent SEO efforts pay off.

Occasionally you’ll see sharp rises and falls after your site has been active for a long time. These are due to the search engine tweaking its algorithm. When they do that they create a little dance in the search results. It favors some sites and hurts others. But after the dance, sites settle back in to their natural rankings again.

Search engine rankings are in a constant state of fluctuation. It’s natural. Don’t freak out about big swings in the rankings. Just wait it out. It’s usually a temporary thing.

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