July 28th, 2012 / Search Engine Optimisation

Why You Should Clean Up Old Links

Chances are, if you’ve been online for more than a year and you’ve done a fair amount of link building, you’ve got some old links floating around out there that could use some clean up. Maybe they are inbound links pointing to your website from elsewhere on the web or maybe you’ve got some internal links that need attention. Either way, now is the time to start thinking about cleaning up your old links.

Google has been going around sending out letters to webmasters notifying them they’ve discovered unnatural links. If you’ve got one of these letters, it’s best not to ignore it.

If you have a disproportionate number of sitewide links, then you can do some page-specific link building to dilute your sitewides or you can go back and try to get rid of some of them. It might not be such a bad idea to do both. Sitewide links are usually low value.

Another thing to look at is anchor text. If most of your links have the same anchor text phrase, then you should go and change your anchor text on many of those links to get a little more diversity. In some cases you might want to add a title attribute or delete the one you have.

One other issue that has caused some webmasters problems is the page to which a link may be pointing. You might have to retarget the URL on some of your links.

If you think that your old links might be causing problems in your SEO strategy or search engine rankings, then have a link audit done to see if you need to go through the trouble of cleaning up those old links.

0 responses so far!

  • No comments yet.

You must log in to post a comment.