July 12th, 2012 / Search Engine Optimisation

Why Linkbuilding Isn’t Dead

A couple of days ago Scotland SEO reported that Google may start discounting infographic links. If you read into that that linkbuilding is dead, then you read too much. That’s far from the case.

Keep in mind that just because Google kills the value in a certain type of linking strategy, that doesn’t mean that linking strategy is no longer valid.

Let’s say, for instance, that Google decides that all three-word links are invalid. You’ll get no link building or SEO ranking credit for them. Would you still use three-word links in your content? You’d be a fool not to.

Suppose you had a three-word link on a site you wrote a guest article for five years ago and that link was bringing your website 1,000 visitors a day. Would you care if Google discounted it’s value in its algorithm? If you’d care about that, then you don’t really understand link building.

There are different kinds of values when it comes to links. Ranking potential is just one value. And it’s a small one. Traffic value is another. And I’d say potential traffic value for a link is a lot better value than any endorsement by Google.

Stop saying linkbuilding is dead. It’s not dead. It has changed a great deal. But a lot of things change. That doesn’t make them dead.

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