Google+ Is Moving Ahead
Since its birth last summer, Google+ has made small (and large) steps to make it a platform worthy of consideration for serious marketers. Its latest innovation – not really an innovation, but it’s a big step forward for webmasters – is more options for the Google+ badge.
So what’s a “badge?”
A badge is a graphic icon you can display on your website to encourage your site visitors to take some action. Facebook has the Like button, or badge. Twitter has the Tweet/Retweet badge. Google has the +1 badge.
It was announced yesterday afternoon that the Google+ badge now has more options. You can configure your Google+ badge to fit the width of your website, which is a very nice feature, or change its color to white so that it is more visible on dark backgrounds. Who wouldn’t want that?
Another great feature is you can show the number of circles you’ve been included in on your badge. That’s real social proof that can work in your favor if you choose to use it.
Google+ has become the first true social search engine. With search results now coming primarily from users’ social graph, or friend base, you’ll see different results for your search queries based on whether you are logged into your Google account or not. This provides an incentive for business owners to make their customers their online social friends. And vice-versa.
By organizing its search results in this manner, Google hoped to make social connections are a part of its search algorithm. It looks like this is the future of search.
If you’re serious about search engine marketing, add a Google+ badge to your website.
0 responses so far!
-
No comments yet.
You must log in to post a comment.