June 1st, 2012 / Social Media Marketing

Promoted Posts Via Facebook

Just when you thought Facebook had perfected itself, along comes a new scheme to wiggle a little bit of dough from your back pocket. It’s call Promoted Posts.

I find this idea a little bit curious. You can already promote your posts through Facebook using their paid advertising model. Now you can pay to promote your post in a different way. But this doesn’t seem to have the same level of control with it that you get with other types of paid advertising.

One downside to this idea is the whole “who sees my posts anyway?” thing. I mean, if I make a post on my Facebook page I would expect that all of my fans would see it, right? Evidently, that’s not so. Which is why Facebook wants you to pay to promote your posts.

Essentially, Facebook is deliberately, through its algorithm, denying some of your fans the ability to see all of your posts. Then they want to charge you to open up the view of those posts to all of your fans and then some. Seems kind of shaky to me.

But that’s not to say there isn’t any value there. There very well could be.

For starters, Facebook is saying your promoted post will be seen by your fans and their friends for three days. That isn’t likely to happen unless you pay to promote your post. Sorry, that’s just the way it is.

Secondly, while Facebook doesn’t say exactly how many people will see your post for $5, they do say that your promoted posts will be shown to people who would not ordinarily see it. If you stand to earn more than $5 in revenue for each level of promoted post you purchase, then it could be worth it in terms of ROI. Of course you won’t know until you try the service. Any takers?

0 responses so far!

  • No comments yet.

You must log in to post a comment.