June 24th, 2012 / Social Media Marketing

The Ups And Downs Of Social Media

Social media marketing has been fascinatingly popular in the last couple of years. A lot of companies are now flocking to LinkedIn, Facebook, Twitter, Pinterest, and who knows elsewhere just to have a presence. The problem is that many businesses don’t really have a strategy when it comes to social media. As a result, they end up spending way too much time on the sites and not getting enough return.

Don’t get me wrong. Social media can be effective. It can be a good way to get the word out about your business and to get new prospects for your products and services. But it can also be a waste of time if you don’t see a return on the time you spend working it.

And that’s where a lot of businesses are at.

If you’ve spent a lot of time promoting your business on social media and have yet to see any return from it, perhaps your strategy needs to be redefined. Of maybe you need to define a strategy in the first place.

Like any other type of marketing, you have to know what you want out of it. Who are you targeting with your messages? What do you want them to think when they read your messages on Facebook, LinkedIn, etc.?

Define your strategy and stick to it. Otherwise, you might end up spending too much time promoting your company and getting nothing back.

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