May 26th, 2012 / Social Media Marketing

Why Pinterest And LinkedIn?

Constant Contact has an interesting blog post about social media. They point out early on that Pinterest is better for sales than Facebook. That is an interesting surprise, but why?

I think it has more to do with who is using Pinterest. Pinterest users are not necessarily there for the conversation as Facebook users are. Rather, Pinterest users are people who engage on a different level.

Another interesting tidbit Constant Contact shares with us is that 30% of business-to-business marketers view LinkedIn as a top priority for their business. And 20% view their blog as essential as well. These of course are not very surprising statistics for anyone who has been involved in Internet marketing for a few years.

What strikes me as important about these stats is that a combination of your company blog, LinkedIn social networking, and Pinterest can be a very powerful combination for many businesses – particularly if your business is visual or you have images of your products on your website. Pinterest can drive traffic and sales in a very uncanny way.

Still, I wouldn’t rule out Facebook entirely. Brands that use a Facebook page to drive user engagement with some traffic to their website and blog see amazing results. Add that to your blog-Pinterest-LinkedIn combination and you’ve got a humdinger.

Social networking is going anywhere. The big question is how will you incorporate it into your overall marketing plan? If you haven’t figured that out yet, now is the time to think about it.

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