February 11th, 2012 / Viral Marketing

Is It Social, Or Video, Marketing?

Video marketing is nothing new. It’s been around for about seven years, at least in its current form. YouTube was founded in February 2005. The first video was posted in April that year, according to REELSEO.

But what about social video? Is it the same thing?

To be sure, video marketing has changed a bit since 2005. You can make a few videos and post them on YouTube and call it video marketing. You can even expand a little further and upload videos to Vimeo, DailyMotion, and a few other video sharing websites. Technically, that’s video marketing. But is it social video marketing?

When you add the “social” aspect of video marketing it gets a little bit murkier, and of course it can be a lot more effective.

Social video sharing includes sharing your own videos through the various social networks. Upload them to YouTube, Vimeo, and other video websites – and your own blog, of course – and share them on the networks. But you can take it beyond that too, and you should.

It also includes sharing other people’s videos. And commenting on them. YouTube even has a way for you to establish your own video channel and taking subscribers. You can interact with your subscribers right there on YouTube. Why not? Make your video marketing more social.

Google+ is another aspect of social video marketing. You can record a video on your webcam live and share it in your Google+ stream. That’s pretty powerful, especially if you have a lot of followers.

Video marketing no longer needs to be about posting videos online. Social video marketing takes it a step further and turns video marketing into a networking tactic.

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