October 31st, 2011 / Viral Marketing

Video Advertising: Is This Your Opportunity?

Video marketing has been growing as a new medium in the past few years, but it’s about to get even better. Google has announced that it will soon add 100 new YouTube channels. What a golden opportunity.

The opportunity here isn’t that you can get your own YouTube channel. You already have that opportunity. The real opportunity in this case is that you just might gain access to these channels as an advertiser.

You can bet that Google’s plan is to turn these channels into revenue streams. Look who their talent are: Shaquille O’Neal, Madonna, Ashton Kutcher, Jay-Z, and CSI creator Antony Zuiker, to name a few.

So what’s that mean for you? These channels are going to need sponsors. And who do you think Google is going to target for that sponsorship? If you are currently a TV advertiser, you know their hope is that you will switch to being a YouTube advertiser. Are you ready?

The benefit to advertising through a YouTube channel is the potential for a larger, more global, audience. And the advertising will likely cost less per viewer. Even if you’re local, there will likely be opportunities for advertising through an appropriate YouTube channel.

These 100 new channels represent a beginning. Will you be ready to advertising through videos when YouTube has 1,000 channels, some of them possibly local?

0 responses so far!

  • No comments yet.

You must log in to post a comment.