April 18th, 2012 / Viral Marketing

How YouTube Improves TV Advertising

If you need proof that having your own YouTube marketing channel can improve your television advertising, then you should watch this video:

The interesting thing is that the target market this company was aiming at are are heavy iPhone users. In fact, more and more people are watching videos on their smart phones. So the time is ripe for a robust marketing campaign based on TV ads running simultaneously with YouTube videos.

Video marketing is becoming ever more popular. As is mobile marketing. And the two combined makes for a very rich experience – for you and your customers.

There are ways to make your TV advertising and YouTube video marketing pay. One way is to produce one video that you use for your TV ads and YouTube marketing channel. That wills save you on production costs.

Another way to save on costs is to produce two videos that are very similar. You can change the final scene and run one on your TV advertising and the other on your YouTube channel. This way you can drive traffic from the TV channel to your YouTube channel where you can engage your audience in conversation and track them. It’s the best way to measure the results of your video marketing.

If you’ve been looking for a way to marry your TV advertising and online video marketing, YouTube is the perfect medium. This is the perfect time.

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