April 5th, 2012 / Web Design & Development

Get Published, Get A Website

There are few things in life as fulfilling as being a published author. Thanks to services like Kindle Direct Publishing and Smashwords, it’s never been easier to make that achievement. For most writers, it can be done in record time and done on one’s own. Who needs a traditional publisher?

It’s true that you can publish your own book using Amazon’s Kindle Direct Publishing or Smashwords. Your book would then be available in 10 different reading formats including the Kindle and e-Pub, the two most popular reading formats. But then what?

If you desire to be a published author I’d encourage you to pursue it, but you’ll need a website to promote your books.

Pay careful attention to your author website. You want it to be attractive, but without a lot of bells and whistles. You want the focus to be on your books. And rather than offer your Kindle and other e-books for direct download on your site, drive traffic to your books at Amazon and Smashwords. There are three reasons for this.

  1. It builds credibility. When you have two companies like these backing you, then you will be more credible as an author. Both Amazon and Smashwords have become respected repositories for independently published e-books.
  2. Building your own website helps you promote and market your books with more control. But you should send your traffic to Amazon and Smashwords for the payment and downloads because those sites have built in security. So think of your customers’ protection of private data.
  3. Even though Amazon pays you 70% royalties on the sale of your books and Smashwords pays you 80%, you can make additional income by joining their affiliate programs and getting a commission on the sale.

But it all starts with a published book and a website.

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