March 11th, 2012 / Web Design & Development

When Should You Move To A New Domain?

There may be times during your website’s life cycle that you want to move it to a new domain. Are there times when you should do that and times when you shouldn’t?

Of course.

In general, if you want to make your domain more relevant to what you do or to re-brand it, then that’s a good time to move it to a new domain. If you’re not currently using your country’s TLD and you want to, then you might move your website to a new domain. Or if you want to move from a non-attractive TLD to a more attractive one, then you should move to a new domain.

Some examples:

  1. If your website domain is yellowwidgets.com and you’ve started manufacturing blue and red widgets, then you could move your site to colorfulwidgets.com. Or, an alternative is to secure bluewidgets.com and redwidgets.com and operate off of three websites. You could do both.
  2. If your company website is at yourcompany.com and you want to move to yourcompany.co.uk, then you could move your website to a new domain name.
  3. If your website is located at yourcompany.net and you want to move it to yourcompany.com or yourcompany.co.uk, then that’s a good time to move.

So when should you not move your website to a new domain? If you are moving it for any of the following reasons, I’d say leave it alone.

There are times when it is prudent to seriously consider moving your site to a new domain name, but don’t take that decision likely. It’s a big move.

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